SWOT ANALYSIS:
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Strengths:
1-Lacking of premium halal food- there are not many halal restaurants available in Perth, hence it will be quite popular place for Muslims to enjoy a halal and good quality restaurant.
2-in Perth there is no famous halal restaurant so; there is not much competition that will occur in the halal restaurant market.
3 Caters to the fine dining experience for customer who seek fine cuisine in the halal section.
5-Australia has a large population which are multicultural- Some people will enjoy experimenting with other cultures foods.
6- Increasing population of Muslims in Australia- this allows the restaurant to enjoy a large range of customers, as they are now able to purchase premium halal dishes.
Weaknesses:
1-Some other ethnics might not enjoy it- Australia is a multicultural country, thus not many people will enjoy trying other foods out of their culture.
2-High cost- Not very popular, hence it will be one of a few in Perth, meaning the price will be higher for the consumers unless there was more competition in the market.
3-Special supplier for halal meat- having a halal restaurant means you need halal meat, not meat from any local store; it must meet the guidelines of what halal truly means.
4-Experience workforce-the employees must have an understanding of what halal is and they must be able to perform the right actions in order for the meat to stay halal, so not mixing it with other non-halal products.
5- High investment.
6- Low turnout of profit.
Opportunities:
1-No competition- the lack of halal restaurants in Perth allows this halal restaurant to enhance their products to meet the customers demand, making the restaurant more efficient and more profitable.
2-Brand- branding play a very important role as the restaurant name has to be good. if the brand was a success the company can use the brand to its advantage and promote more better
3-Monopoly- the biggest advantage the company have it is the opportunity to monopolize the niche market where it is currently is. This means if the business is successful the company might be the only one in that niche market.
Threats:
1-Price we do face other price problem that we have in the whole market of the Perth industry. The reason for stating it is that other restaurant in the niche market that might be serving the same cuisine and have lower price
2-Culture- The culture of the concept of the restaurant might not be as pleasant for some other individuals.
3-Lacking choice- Due to the religion aspect of the business or the word halal that we are going to use, some dishes or meat cannot serve or even brought in the restaurant. This made the restaurant doesn't have as much choice as other competitors.
4-Other halal restaurant- Although we are the only Fine Dining Halal restaurant in Perth there are also other halal restaurant that might be our competitors. The reason is that these restaurant might serve the same food but at a lower price and standard.
Strengths:
1-Lacking of premium halal food- there are not many halal restaurants available in Perth, hence it will be quite popular place for Muslims to enjoy a halal and good quality restaurant.
2-in Perth there is no famous halal restaurant so; there is not much competition that will occur in the halal restaurant market.
3 Caters to the fine dining experience for customer who seek fine cuisine in the halal section.
5-Australia has a large population which are multicultural- Some people will enjoy experimenting with other cultures foods.
6- Increasing population of Muslims in Australia- this allows the restaurant to enjoy a large range of customers, as they are now able to purchase premium halal dishes.
Weaknesses:
1-Some other ethnics might not enjoy it- Australia is a multicultural country, thus not many people will enjoy trying other foods out of their culture.
2-High cost- Not very popular, hence it will be one of a few in Perth, meaning the price will be higher for the consumers unless there was more competition in the market.
3-Special supplier for halal meat- having a halal restaurant means you need halal meat, not meat from any local store; it must meet the guidelines of what halal truly means.
4-Experience workforce-the employees must have an understanding of what halal is and they must be able to perform the right actions in order for the meat to stay halal, so not mixing it with other non-halal products.
5- High investment.
6- Low turnout of profit.
Opportunities:
1-No competition- the lack of halal restaurants in Perth allows this halal restaurant to enhance their products to meet the customers demand, making the restaurant more efficient and more profitable.
2-Brand- branding play a very important role as the restaurant name has to be good. if the brand was a success the company can use the brand to its advantage and promote more better
3-Monopoly- the biggest advantage the company have it is the opportunity to monopolize the niche market where it is currently is. This means if the business is successful the company might be the only one in that niche market.
Threats:
1-Price we do face other price problem that we have in the whole market of the Perth industry. The reason for stating it is that other restaurant in the niche market that might be serving the same cuisine and have lower price
2-Culture- The culture of the concept of the restaurant might not be as pleasant for some other individuals.
3-Lacking choice- Due to the religion aspect of the business or the word halal that we are going to use, some dishes or meat cannot serve or even brought in the restaurant. This made the restaurant doesn't have as much choice as other competitors.
4-Other halal restaurant- Although we are the only Fine Dining Halal restaurant in Perth there are also other halal restaurant that might be our competitors. The reason is that these restaurant might serve the same food but at a lower price and standard.